Whether you’re trading exclusively online or taking an existing business onto the world wide web, investing in e-commerce will ensure your business remains competitive.
At Edinburgh Self Storage we help online retailers keep their documents safe, their inventories well stocked and their distribution functions running smoothly by providing secure business storage and archive storage in Edinburgh.
Our Top Tips For Running An E-commerce Business
Want to grow your retail business online? Prepare for success with our top tips.
Identifying Your Unique Selling Point
As with any conventional business, if you don’t want to lose money then do your research before you jump in. Your USP or unique selling point is the distinguishing feature that sets you apart from your competition.
Review sites, Q&A sites and online forums are all resources that can help you identify what your customers want and how your competitors are falling short.
And that’s where you come in.
Using Review Sites To Assess Your Product
Four star reviews are a virtual goldmine of USP inspiration.
Search for your product type or main competitor on an online review site or marketplace like Amazon and filter your search results by 4-star reviews. These reviews will tell you what your customers love about your competitor’s product but also what is missing.
Make sure your product outperforms in these specific areas and you will stand out in a crowded marketplace and be able to confirm that there is a real market out there for your product.
Finding The Right Software For Your Business
It’s even more important in e-commerce that you are using the right tool for the job when it comes to software. As the business owner, you must really understand the needs of your business and its customers.
Sources suggest a customer is 4 times more likely to buy from a competitor if they have experienced a service-related issue with you, compared to problems with a price or product. The software you use will make up an integral part of your customer experience, so do your research and keep reviewing your software package to make sure it’s still right for you – and your customers.
Your software package should be secure and user-friendly but also allow for business growth.
As an e-commerce business, you will be constantly collecting your customers’ personal data including credit card information, personal contact details and delivery addresses.
Is your customer data safe and secure online?
Are hard copies such as address labels and packaging notes stored securely?
Under the data protection act, business owners storing any kind of personal information are required to secure customer data and inform an individual of any information stored about them on request. We help e-commerce businesses to store information securely and access it easily with business storage and archive storage in Edinburgh.
Speedy delivery is one of the simplest ways to attract new customers and keep them coming back for more. Make sure you have sufficient storage space to keep adequate stock and to house your postage and packaging operations.
Shop around for the best courier and check which areas you can offer Next-Day Delivery services to, then make targeted promotions on your site.